For November the River Country Supernova Artist of the Month is Jac Matthew and his new single “Harder To Hold’ ” !!! Jac is a newcomer to the country music seen in Canada so far only releasing 2 singles both have found great success early on this up and comers career. Her debut single “Wild Things” in 3 months has over 333k streams on Spotify alone let alone other DSPs, and “Harder to Hold” in it’s first week cracked over 100k streams on Spotify.
Jac is Alberta born and BC raised calling Delta, BC home. Jac blends lyrical depth with a fresh sound. At just 14, she began writing songs, a passion that ultimately led her to join the Nashville Songwriters Association International (NSAI) in 2024. That same year, she took the stage in a songwriter’s round at Nashville’s Tin Pan South Songwriters Festival, a pivotal moment that turned her dedication into a serious craft. Also classically trained on violin, it is a talent she looks to find a way to incorporate in her shows and performances.
“Harder To Hold” is a song written by Jac based on her real life experiences and is a song you will want to listen to on repeat. So get ready to hear it all November long !!!
– Everett
