When Brands Fight

I don’t usually really care about corporations or brands very much. Most of them are pretty benign, some of them are very very bad, and some of them are pretty okay. One of the ones that’s famously bad is of course Chick Fil A, with all the anti-LGBT stuff they’ve said and done. It’s pretty standard practice for people to mention that brand when they’re talking about “evil corporations” and whatnot. It’s always fun to see another brand join in that fun though, and this month being pride month, it was bound to happen. Taking the mantle this year is Burger King, who tweeted saying “the ChKing says LGBTQ+ rights! During pride month (even on Sundays) your chicken sandwich craving can do good! we are making a donation to Human Rights Campaign for every Ch’King sold.”

There’s a bit to unpack there, First of all, the Ch’King is the worst name for something I’ve ever read, but it’s their new Chicken Burger. Human Rights Campaign is a charity in the US which helps LGBTQ+ people out. And the specific mention of “Sundays” is a nod to the fact that Chick Fil A never opens on Sundays. Of course the whole thing is a tongue-in-cheek reference to how bad Chick Fil A is, and as much fun as it is to see brands fight like this, it’s even more fun when I know that one of the brands is actually making a positive difference in the world as a part of the fight. I’m just a little sad that it’s Burger King taking the lead on this. I wish A&W or Tim Horton’s or some other great Canadian franchise was fighting Chick Fil A. Actually honestly, I wish any of them were doing anything to support the LGBTQ+ community during Pride Month, but I’ll take what I can get.