Courtesy: Freson Bros.
Freson Bros., Alberta’s largest family owned and operated independent food store chain, was awarded a Creative Choice Award in the category of Traditional Media and Honourable Mentions in three other categories, from the National Grocers Association (NGA) at the Creative Choice Awards on Sunday March 10, 2024.
NGA is the trade association representing the independent supermarket industry in North America, and their annual Creative Choice Awards, recognizes the best marketing and merchandising programs among independent grocery retailers.
Recipients of the Creative Choice Awards gain respect throughout the industry and receive national recognition.
Judged by a panel of industry experts and trade press members, the contest features eight categories in which one winner and at least one honorable mention are chosen.
The judges determined category winners based on creativity, clarity, innovation and effectiveness of each entry.
Mandi Fawcett, Marketing Director, attributes the success to the great products and skilled team members at Freson Bros. “I’m so proud that Freson Bros. is being recognized throughout North America for our marketing activity, but it wouldn’t be possible without the great products and large number of skilled team members within the company. We have so many wonderful stories about Alberta products to share with our communities.”
